4 Secrets to Use AI for Lead Generation, Qualification, and Conversion

Better Understand Leads

Few AI practices are more reliable than humans at processing data. It’s expensive or time-consuming for humans to access large datasets manually. Even if humans could sort through all that data, they still may miss critical insights.

AI analyzes visual content from various social media platforms to understand consumer interests better. The practice involves looking at billions of photos from Facebook, Instagram, and Twitter. It can recognize logos, demographic interests and objects depending on these photos.

For example, AI can interpret a brand’s Instagram followers to learn more about them. This may involve knowledge of other brands they like or what they post about most frequently. What results is a clear understanding of the audience’s interests and preferences.

Related: Use AI to Save Time on Meetings

Find New Leads

AI practices find new leads for you, depending on the data you already have.

Artificial intelligence discovers and recommends new potential customers. It digs the associations between companies, products, people, and places on the web. That knowledge supports the system to decide which individuals may become customers in the future. The system also gets smarter as it goes.

AI combines with your marketing automation software to look for new leads. The solution can bring out new sales leads from out of office replies, obtain replacement contacts when people switch jobs, and email signatures for new phone numbers.READ MORE